Frontier Insurance · Discovery read
●  Organic Discovery Score · Prepared for Frontier Insurance

Frontier
Insurance

Found, understood, chosen:
where Frontier sits in AI and search.

Buyers ask AI first.

It names a few brands.

Is Frontier one of them?

WHERE FRONTIER SITS

40 out of 100. Seventh of seven.

Homeprotect
90
Caravan Guard
82
Policy Expert
64
Urban Jungle
64
Intelligent Insurance
55
Pikl
46
Frontier Insurance
40
#7of 7 in the competitor set
THREE PILLARS

Chosen is the weakest.

Found

37

Does it turn up in search and AI answers?

Understood

48

Is it described clearly and credibly?

Chosen

31

Does it win the click and the shortlist?

GAP 1 · FOUND

Not on page one where it sells.

Landlord insuranceNot on page one
Landlord buildings insuranceNot on page one
UK landlord insuranceNot on page one
Airbnb host insuranceNot on page one
Static caravan insuranceNot on page one
26,500searches a month across those five terms
80 top-3 keywords against 1,054 at Homeprotect.
GAP 2 · UNDERSTOOD

AI cites Frontier more than it names it.

ChatGPTAI OverviewsGeminiPerplexityCopilotAI Mode
Frontier Insurance
2%
16%
11%
4%
14%
28%
Homeprotect
36%
37%
18%
18%
5%
30%
Caravan Guard
27%
24%
15%
41%
10%
13%

AI share of voice by model, brand-excluded prompts, UK

257 : 58answers citing Frontier's pages vs answers naming it
GAP 3 · FOUND

Links grew twentyfold. Mostly spam.

49 → 984

referring domains, Sep 25 to Sep 26

58 of the newest 60 flagged as spam by Ahrefs. The authority number looks healthier than the profile behind it.

ONE QUICK WIN

Put a table on the landlord-cost guide.

It ranks around 9 for “how much is landlord insurance” and is the page AI answers quote.

The £200 to £750 range sits in four paragraphs. Show it as a table by property type and region, with a visible updated date.

HOW MUCH IS LANDLORD INSURANCE?
£200 to £750 a year
Property typeRegionTypical range
………
………
Updated: visible date
THE QUESTION WORTH ANSWERING

Searches for the name held at 2,502 a month.

Clicks from them fell 35%.

Where did they go?

About 1,168 brand clicks a month became 760.

Frontier Insurance

Never settle. Journey further.